If something happened to my family today, would I be ready?
One of us, Preston, asked himself that and didn't like the answer. Nothing was wrong. That was the point. If his mom had been rushed to the hospital that night, he couldn't have told the nurse her allergies or her blood type.
Payton brought him the idea for Bearing Life. Saying yes was easy.
It started from a real fear, not a market gap. We haven't lived a caregiving crisis, and we won't pretend we have. So we built Bearing Life for the person who has: the one who does most of it and has never been handed a way to share the rest.
Then we read the comments. More than 9,000 of them, from caregivers. Again and again, under the tiredness, it was the same thing: I'm the only one who knows, and nobody sees how much that is.